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Virginie's portfolio: an elegantly dressed outdoor dinner table beneath a tree
PRIVATE PORTFOLIO

Virginie
Promeyrat

LUXURY EVENTS · CREATIVE DIRECTION · GLOBAL HOSPITALITY

CREATIVE VISION. CONSIDERED EXECUTION.

Portrait of Virginie Promeyrat

THE POINT OF VIEW

A creative eye.
A producer’s mind.

Bringing aesthetic sensitivity and operational discipline to one of a kind luxury experiences.

CREATIVE RANGE

Events, fashion, interiors & travel

INTERNATIONAL FLUENCY

French · English · Spanish

BUSINESS FOUNDATION

MBA · International Business Management
École Supérieure de Gestion, Paris
Master in Economics · Financial Management
Escuela de Empreseriales, Valencia
BA in Economics
Aston University, Birmingham

HOBBIES

Tequila connoisseur · Boat captain · Travel addict

DESTINATION CELEBRATIONS

Beyond a single evening.

Celebrations that span days.
One coherent guest experience.

A tropical open air dining setting from Virginie's event portfolio

St. Barthélemy

Birthday celebration

80GUESTS4DAYS
White orchid dining table beside the sea from Virginie’s destination celebration portfolio

GoldenEye, Jamaica

Birthday celebration

70GUESTS5DAYS
CREATIVE VISIONVENUE & BUDGETFOOD & BEVERAGEENTERTAINMENTROOMING & TRANSPORTATIONTIMELINE & STAFFING

LIVE PRODUCTION

Behind the scenes.
Beyond expectation.

Backstage production & talent coordination

MELROSE MEDIA
01

Site visits, green room design
& clear itineraries

02

Performance execution,
talent security & privacy

03

Coordination after the show

Black Eyed Peas tour performance
BLACK EYED PEAS TOUR, 2022
Beyonce tour concert stage, 2018, photographed by Virginie
BEYONCE TOUR, 2018

CREATIVE DIRECTION & FASHION

An instinct for the distinctive.

Elevated taste. A distinctive visual language across brand vision, collection design and craftsmanship.

Concept & aesthetic direction

Materials, color & detail

Team leadership & production quality

House of Lafayette · CFDA member
MaxValmont · One Love · Selima Design
Two models in the Selima beach campaign from Virginie's creative direction portfolioVogue Paris cover supplied by Virginie for her fashion portfolio

SOCIAL & SPATIAL DESIGN

Every room creates a feeling.

Social connection.

Spaces shaped around people and the occasion

Every sense considered.

Furniture, lighting & texture in thoughtful dialogue

Atmosphere, flow & the art of bringing people together

GLOBAL HOSPITALITY

The art of
being expected.

A travel advisor's eye for place, brought to the making of a luxury destination celebration.

A Paris garden view with the Eiffel Tower on the horizon from Virginie's travel portfolioAn overwater bungalow with open doors onto turquoise water from Virginie's travel portfolioA covered coastal veranda looking out over a turquoise bay from Virginie's travel portfolio

EXPERTISE · TRAVEL ADVISOR, FORA

A discerning eye for place.

Firsthand destination research: the property, the setting, the season, the feeling of a room before anyone arrives.

A considered guest journey.

Rooming, transfers and access arranged as one continuous experience, from the first conversation to arrival.

A producer's perspective.

The same discipline applied to a destination celebration over several days: timing, logistics and the details guests remember.

Table details in an outdoor setting from Virginie's portfolio

MY APPROACH TO THE GUEST EXPERIENCE

Design to awaken
every sense.

A five senses philosophy that makes every detail feel intentional.

Sight

A cohesive visual world

Sound

Energy that evolves with the evening

Taste

A culinary story rooted in the occasion

Touch

Materials that communicate care

Scent

A subtle memory of place

Round banquet tables dressed in black linen with tall gold candelabra and gold chairs on a garden terrace from Virginie's portfolioA group gathered for a destination celebration in Virginie's original portfolio

THE HOST & THE OCCASION

Curated
personal connection.

DESTINATION CELEBRATIONS

An experience with continuity.

Celebrations that span days, thoughtful guest logistics and a perspective shaped by the destination.

ELEVATED TASTE

A multidisciplinary eye.

Creative direction, fashion and interiors inform a cohesive sense of place.

ATTENTIVE HOSPITALITY

Individual, not prescribed.

Attention to the host, the occasion and the people at the heart of the celebration.

MY PHILOSOPHY OF LUXURY

“Luxury is the art of making
someone feel that every detail was
created just for them through
time, attention, craftsmanship,
access, space, silence or freedom.”
VIRGINIE PROMEYRATLUXURY EVENTS & CREATIVE DIRECTION