LUXURY EVENTS · CREATIVE DIRECTION · GLOBAL HOSPITALITY
CREATIVE VISION. CONSIDERED EXECUTION.
THE POINT OF VIEW
A creative eye. A producer’s mind.
Bringing aesthetic sensitivity and operational discipline to one of a kind luxury experiences.
CREATIVE RANGE
Events, fashion, interiors & travel
INTERNATIONAL FLUENCY
French · English · Spanish
BUSINESS FOUNDATION
MBA · International Business Management École Supérieure de Gestion, Paris Master in Economics · Financial Management Escuela de Empreseriales, Valencia BA in Economics Aston University, Birmingham
Site visits, green room design & clear itineraries
02
Performance execution, talent security & privacy
03
Coordination after the show
BLACK EYED PEAS TOUR, 2022BEYONCE TOUR, 2018
CREATIVE DIRECTION & FASHION
An instinct for the distinctive.
Elevated taste. A distinctive visual language across brand vision, collection design and craftsmanship.
Concept & aesthetic direction
Materials, color & detail
Team leadership & production quality
House of Lafayette · CFDA member MaxValmont · One Love · Selima Design
SOCIAL & SPATIAL DESIGN
Every room creates a feeling.
Social connection.
Spaces shaped around people and the occasion
Every sense considered.
Furniture, lighting & texture in thoughtful dialogue
Atmosphere, flow & the art of bringing people together
GLOBAL HOSPITALITY
The art of being expected.
A travel advisor's eye for place, brought to the making of a luxury destination celebration.
EXPERTISE · TRAVEL ADVISOR, FORA
A discerning eye for place.
Firsthand destination research: the property, the setting, the season, the feeling of a room before anyone arrives.
A considered guest journey.
Rooming, transfers and access arranged as one continuous experience, from the first conversation to arrival.
A producer's perspective.
The same discipline applied to a destination celebration over several days: timing, logistics and the details guests remember.
MY APPROACH TO THE GUEST EXPERIENCE
Design to awaken every sense.
A five senses philosophy that makes every detail feel intentional.
Sight
A cohesive visual world
Sound
Energy that evolves with the evening
Taste
A culinary story rooted in the occasion
Touch
Materials that communicate care
Scent
A subtle memory of place
THE HOST & THE OCCASION
Curated personal connection.
DESTINATION CELEBRATIONS
An experience with continuity.
Celebrations that span days, thoughtful guest logistics and a perspective shaped by the destination.
ELEVATED TASTE
A multidisciplinary eye.
Creative direction, fashion and interiors inform a cohesive sense of place.
ATTENTIVE HOSPITALITY
Individual, not prescribed.
Attention to the host, the occasion and the people at the heart of the celebration.
MY PHILOSOPHY OF LUXURY
“Luxury is the art of making someone feel that every detail was created just for them through time, attention, craftsmanship, access, space, silence or freedom.”
VIRGINIE PROMEYRATLUXURY EVENTS & CREATIVE DIRECTION
